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Independent Hotels · Germany

Most properties don't have a visibility problem. They have an operations problem.

Poor standards, inconsistent service, wrong pricing. Most of it comes from the same place. I go on-site, find it, and fix it.

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What we do.
How it helps.

Four disciplines. Each targets a specific performance gap in your property.

01
Operational Standards
The core of every engagement. I go on-site, map how your property actually runs, and build standards your team follows without supervision. Housekeeping, check-in, handovers - every internal process that determines whether a guest leaves satisfied or writes a review you'd rather not read.
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02
Guest-Facing Presence
Your OTA profile, website copy and photos are your first impression - and most independent properties get this wrong. I rewrite listings from scratch, fix review patterns and build a presence that converts browsers into bookings.
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03
Pricing & Availability
Most independent properties price on instinct and leave money on the table year-round. I build a pricing structure and seasonal calendar that reflects demand - not habit. Clear logic your team can manage and adjust independently.
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04
Property Identity
Some properties have everything in place operationally - but no recognisable identity. I define what makes your house worth choosing, build the positioning around it and give your team a story they can tell consistently across every channel.
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E
Elias Pereira KösterFounder · VIA by Koester
Hamburg, Germany
Operations OTA & Listings Guest Standards Independent Hotels
Seven years. Every department.
I started by cleaning rooms and handling complaints. I know what a satisfied guest looks like - and exactly what stands in the way.

Three years of training across every department - housekeeping, front desk, bar, restaurant. Then four years at Althoff Collection, two of Germany's most demanding 4 and 5-star properties. I also operate my own Airbnb with a 4.97 guest rating. I don't advise from the outside. I know what the inside looks like.

7yr
4 & 5-star
hospitality
View career
4.97
Airbnb rating
own property
Active operator
70+
Airbnb bookings
personally managed
Same market

Your starting
point.

Every engagement starts with understanding your property. Travel costs invoiced at cost.

After your engagement: Monthly Standards Check · From €600/mo
Remote · On-site available
First Impression Fix
From 2 weeks
From €1.500
One-time fee
  • Your listing works for you - not against you
  • OTA profile & room descriptions rewritten from scratch
  • Photo brief: what to shoot, how to frame, what's missing
  • Review pattern analysis & response strategy
  • Clear action plan - ready to implement immediately
Get Started
On-site + Remote
House in Order
From 3 weeks
From €4.000
Fixed fee
  • On-site audit - operations, flow, staff behaviour
  • Standards set for housekeeping, check-in & guest contact
  • SOPs your team actually follows - not shelf documents
  • On-site staff workshop included
  • 2-week follow-up: implementation check & corrections
Get Started
Recommended
Full House
From 4 weeks
From €7.000
Fixed fee · individually quoted
  • Full operational audit - the same rigour as House in Order
  • Standards, SOPs & on-site staff workshop
  • OTA & copy overhaul once operations are fixed
  • Pricing structure & calendar setup for your property
  • Complete documentation & handover
  • 2-week follow-up included
Get Started
On-site + Remote
Own Your Story
From 6 weeks
From €10.000
Fixed fee
  • Positioning built on operational reality - not agency theory
  • USP definition grounded in what your property actually delivers
  • Visual identity direction & CI guidelines
  • Content strategy across OTA, website & direct channels
  • Storytelling framework your team can use independently
Get Started
Timelines subject to project scope
VIA
Let's talk

Your property
has potential.

Start with a free initial review. A clear, honest picture of where you stand and what's possible.

First call always complimentary - no commitment, no pitch.
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VIA by Koester
© 2026 Köster Consulting · Hamburg, Germany
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Professional Background

7 years in European hospitality.

Founder
VIA by Koester / Köster Consulting · Hamburg, Germany
2026 - Present
On-site hospitality consulting for independent hotels, private villas and short-term rental operators. Operational standards, guest-facing presence, pricing structure and property identity - built from the ground up, not from the outside in.
Short-Term Rental Operator
Own Airbnb Property · Hamburg, Germany
2023 - Present · Active
Active operation of own short-term rental on Airbnb. Full responsibility for guest communication, dynamic pricing, listing optimization and quality management. Maintaining a 4.97 guest rating across 70+ bookings - direct application of the same systems offered to consulting clients.
4.97 Guest Rating70+ BookingsActive Operator
Freelance Producer
Photo & Video Production · Hamburg, Germany · Remote
Jul 2021 - Present
Project-based freelance work in photography and videography. Digital marketing content, visual brand materials and business documentation for clients across various industries.
Digital MarketingVisual Production
Senior Reservation Agent
Althoff Seehotel Überfahrt · Rottach-Egern, Bavaria
Mar 2020 - Jun 2021 · On-site
On-site reservations at one of Germany's foremost 5-star properties on Lake Tegernsee. Individual and group bookings, OTA strategy and channel optimisation. Daily work with channel manager, PMS and yield reporting. Direct exposure to the operational and guest standards of a Leading Hotels of the World property.
Leading Hotels of the World5-StarAlthoff Collection
Reservations Agent
AMERON Hamburg Hotel Speicherstadt · Althoff Hotels
Aug 2018 - Feb 2020 · Hamburg, Germany
Reservations at AMERON Hamburg Speicherstadt, part of the Althoff Collection. Individual, corporate and group bookings, OTA management, rate parity control and guest communication. First exposure to multi-property standards and cross-channel booking operations.
4-Star SuperiorAlthoff Collection
Hotel Management Professional
Berufl. Schule Hotellerie, Gastronomie und Lebensmittelhandwerk BS 03 · Hamburg
Aug 2015 - Jul 2018
Three-year vocational training in hotel management. Front office operations, food and beverage, housekeeping standards, guest relations and hospitality administration.
Qualified: Hotelfachmann